Latest Digital Marketing Trends for Small Business in 2019

Many years have come and gone, a million things has changed in the world of digital marketing and marketing strategy for small business. This will continue to happen every year. Digital marketing is powerful and effective way to execute marketing and advertising the campaign can serve the needs of small business and increase the demand for the products or services that you offer.

The digital marketing has always been the same, the new Social Media Marketing techniques are emerging and current digital marketing are evolving. On the other way, Digital marketing is the best way to reach your target audience and get more traffic on your service, product or website.

Now you are probably ready to take your company’s marketing to the next level. Here we provide some latest digital marketing trends to help you to grow in your small business.

1.   Artificial Intelligence:  Do you know about Artificial intelligence (AI). Everyone knows about artificial intelligence but few understand it. Artificial intelligence will coming in the marketing world in this year. AI is now used powering customer segmentation, retargeting, push notifications, click tracking and so on. It’s even creating content.

You can use AI for performing some tasks like scouring your database and providing insights to your team. AI to work for your digital marketing depends on your goals and your channels.

Artificial intelligence helps in your business to achieve growth goals. But now days, very few businesses are currently use AI for business. Our digital marketing agency uses AI on a daily basis.

2.     Chatbots: Chatbots are specialized form of software that communicating with users and assisting them in completing goals. Chatbots interact with humans in a natural way, to interact through text chat, and verbal interactions. That’s why social media networks like Facebook and Linkedin are so popular.

Chatbots have improved by having the ability to hold a basic conversation with visitors and answer the most asked questions like a customer support. Many websites have been offering live chat support system; it can answer the visitor’s questions immediately. Chatbots also increased the number of monthly conversions and page views.

3.     Multichannel vs Omnichannel Marketing: Multichannel marketing was introduced to allow communicating with business through various channels.

Multichannels can be introduced to your business through Twitter, Facebook ads and other social networking sites. Email subscribers can communicate through email and website visitors can communicate through chat or comments. But multichannel marketing was a setup from single channel marketing; it didn’t solve consumer’s problems.

On the other hand, Omnichannels marketing provides the better experience because it provides a seamless and consistent communication process to customers across all channels.

In this, you may start interacting with a customer on a social media network and then it continues through your SEO ranking and through emails. Omnichannel marketing to track of the prospect’s interactions, which are interacting with you through different channels.

When you implement omnichannel marketing for your business, use customer relationship management program that helps you to track your interactions with customers on different platforms.

4.     Voice Search: Now days many smart devices like Siri, Google, Alexa is available in the market. Voice searches are going to require a different approach, but its one area of digital marketing because people are relying on it more than ever.

We use voice search when we optimizing your website. To do this, you must understand what your prospects are searching for. Now days voice search is mostly used and it increase the conversion and page leads.

5.     Live Video: Live videos are a big online trend that will continue to grow. Many platforms like Netflix, YouTube, Amazon Prime Video, Facebook Live videos are popular in days.

On the survey, 82% of internet traffic will be through video, you can start taking advantage of the trend now.

There are many other ways to use video for your business. Many website visitors today prefer watching videos to reading a text because it’s easier to visualize the concepts.

6.     Email Marketing: Email marketing is a popular tool to generate more leads and conversions. We can send different emails to different subscribers based on their interests, which is determined by the content they engage with. Social Media is also evolving and generic email marketing that is combination of automation.

7.     High Quality Content: Content marketing is one of the best ways to market your product and drive more traffic on your website. Content marketing to be an essential component of digital marketing. Having a deeper, more sophisticated understanding of a targeted market and being able to target that market more precisely is a rising trend in more effective marketing.