Search Engine Optimization: Top Google’s Ranking Factor 2019

Do you want to get your website on the top of Google’s search result? If yes, then you need to understand what it takes to rank in 2019. Google is popular to perform well in organic search results and need to know what factors used when ranking the content.

To optimizing the content for search engines, take much efforts, because Google used different ranking algorithms when they crawling the pages on the internet. Google has confirmed that it uses about 200 ranking factors when determining organic search page ranking.

Most of business owners want to get their business to rank high on Google, in the top 3 organic results. So it is important to understand the uncovered Google ranking factors and optimizing your pages for the best result.

There is some domain related factors like On-page factors, off-page factors, site level factors and technical SEO factors.

How Does Google Ranking Factors work in 2019?

Google uses a variety of ranking factors to determine what results will be most helpful for the users. Now days, Latent Semantic Indexing (LSI) is mostly used as a search intent to define what results are the most relevant.

Google constantly changing our algorithms to prevent the Black hat SEO tactics, and give the best experience to users. Google search algorithm takes a Lot of ranking factors before display the results.

There are some ranking factors that we need to know. Here we will give you some technical SEO ranking factors, which will be helpful for you. With the Google ranking factors for 2019, you should know how the Google ranking algorithm works to put your business at the top result.

Top Google Ranking Factors for 2019

Here we will define the top 10 Google ranking factors in 2019:

1.     Websites are mobile-friendly

2.     Secured sites using HTTPS vs. HTTP

3.     Page Speed

4.     Quality content

5.     Schema markup

6.     Social signals

7.     Optimized images

8.     Quality Back links

9.     Content Length

10. Domain Age

1.     Website Structure:

Website structure is the main factors that have a great impact on your Google ranking. Website structure is the first thing you should get right upfront especially when launching your website.

Organizing your website root domain and its subdirectories, and also having a keyword (slugs) at the end of each URL. It will make much easier for Google to understand who you are and what type of your website.

2.     Security Websites:

Google always identifies secure websites from non-secure ones. You always used secure site, so the Google easily identify your website.

HTTP stands for Hyper Text Transfer Protocol. It’s a virtual process that transfers information from a website to the visitor’s browser. HTTPS is the secure version of this protocol and it ensures that the information is safe to the searcher. The “S” stands for Secure. To secure your website domain, you need an SSL Certificate.

3.     Quality Content:

You’ve heard about Content is the king of SEO. So it’s important to create quality of content that the Google and user easily understand. When you create quality content, the Google will recognize content that helps users find the information they were looking.

The quality content doesn’t contain the SEO mistakes, such as keyword stuffing, writing thin content, scraping content and so on. If you write this type of content it won’t rank well.

4.     Content Length:

Google have a specific length requirement for your content indexed. The average content length for a web page for any keyword on Google has at least 2,000 words.

5.     Optimize Images:

Images optimization is one of the SEO ranking factors. We have been using pictures and other visuals to gain information about the topic. When you add images in your website, you need to optimize that images using Alt attribute.

How to optimize photos on your website

·        Choose descriptive file name: Which includes keywords you are trying to rank for.

·        Include a Caption: Can help consumers what they are looking for easily.

·        Add Alt tag: Helps search engines to understand what the image is about.

·        Title & Description: Provides additional information for better user experience.

6.     Quality Back links:

Back links are the important factor for SEO. When your website is associated to a trustworthy site via a back link, it also makes your site look more trustworthy to search engine.  Backlinks are all the hyperlinks that direct back to your page from anywhere on the internet.

Link building has become an important process for backlinks from other publishers. Google keeps score of sites which have quality back links through page rank.

7.     Mobile Usability:

In 2019, Website’s mobile experience is most important SEO factor. This is especially important as Google gets closer and more prioritizing mobile friendly content called mobile first index.

The mobile first index means Google will begin rankings based on how it crawls a site’s mobile version instead of its desktop version. Create mobile friendly website structure as well as mobile friendly content.

8.     Voice Search and Digital Assistants:

Another big thing adapt in SEO Strategies in 2019 is voice search and digital assets. According to the Google record, 2 out of 5 searches come from voice queries. Focusing your SEO efforts on long tailed keywords will benefit you.

Google’s machine-learning artificial intelligence (AI) system that helps Google sort through the billions of pages it has indexed in order to decide which pages will be the most relevant for search queries. 

9.      Page Speed:

Page speed refers to how fast your webpage loads when a searcher clicks on it from a Google search result. Several on-page factors contribute to how fast your page loads and can rank on Google.

10. Social Signals:

Social shares and signals such as Facebook, tweeter, Pinterest most likely influence your Google ranking. Social media has a positive impact on your SEO efforts.

When someone finds something they love on social media, they may share that link with others. This increase in inbound links to your site can both improve your credibility and tell Google your content is popular, which can boost your company’s social profiles to the top of branded searches.

If you have any questions regarding Google ranking factors 2019, then contact with Social hub media digital experts. We will help you to growing your business today!